The Sears Catalog - Amazon 1.0
When I was a child, it took a major event to bring our household to a complete standstill. Things like a presidential assassination, a man walking on the moon, and most importantly to me, the arrival of the Sears Christmas Wish Book. The first two didn’t happen very often. Fortunately, Sears came through every holiday season. In the 1960s, the catalog arrived in our mailbox every fall. For a kid like me, it was practically a religious experience. Opening the Wish Book was like opening a treasure chest. Each page offered something exotic, exciting, and new. You didn’t just browse it - you studied it. You circled things. You folded down the corners of pages. And you made darn sure your parents knew exactly what you wanted - even if you knew they couldn’t afford it. The Wish Book got me through many a rainy afternoon. This catalog was Amazon 1.0. It had everything a family could possibly want, along with several thousand other things they didn’t know they wante...